

The Sand Bar Rides a Changing Tide
By P.J.S. Dougherty
Wednesday, August 14, 2007
As Alligator memories fade, a new Ocean Beach hotspot arrives
Once upon a time, The Alligator club ruled Fire Island’s Ocean Beach as the premier nightlife hotspot. Eminently recognizable by its red exterior and goofy alligator mascot – giving the thumbs-up with one paw while holding a frosty beer mug in the other – The Alligator defined Fire Island beach debauchery at its peak in the late 70s and early 80s. Partying takes its toll, however, and by the 1990s, the Alligator appeared to have a hangover.
Rumors of a dispute and mutual boycott between The Alligator’s owner and local Ocean Beach residents swirled through the communities of Fire Island National Seashore, while the Alligator crowds gradually dwindled to nothing. For its last seven years of operation, The Alligator was virtually empty – save for the occasional wet T-shirt contest that only served to further alienate Ocean Beach locals. One could almost see a teardrop trickling down the mascot’s snout when The Alligator went up for sale in 2006. A legendary Fire Island travel destination was nearing its end.
Swooping in to purchase the dilapidated reptile was John Guadagno, an attorney whose family has owned Fire Island real estate for nearly a decade. With a vision to create something “truly different,” Guadagno has transformed The Alligator into the Sand Bar, a unique bar/restaurant that shares nothing of its predecessor’s history – except for the address. The Alligator’s doors may have closed, but the Sand Bar’s doors are now wide open.
Guadagno’s first step was to renovate the location with his own two hands – and in doing so, establish a new identity. “After buying The Alligator, my brother-in-law and I gutted the place and did a complete overhaul,” Guadagno explains. “I designed the Sand Bar with an Ocean Beach theme in mind.”
The Ocean Beach theme is subtle but effective: inside the Sand Bar, the front of the bar is painted to match the colors and style of the Fire Island ferry, complete with windows and railing. The faux ferry bar ends at a DJ booth that’s designed to look like the Fire Island ferry terminal, including a fence and sliding gate. Ocean Beach dunes are painted as a backdrop to the Sand Bar’s stage, while brightly painted tables and chairs and hanging red wagons convey the sensations of a Fire Island wagon park. As a final thoughtful Fire Island tribute, the Sand Bar’s support columns are Fire Island Lighthouse replicas, sporting the famous New York tourism landmark’s distinctive black-and-white appearance. Bright, airy and inviting, the Sand Bar’s aesthetic matches its mission: to provide a casual, family-friendly Fire Island chill-out spot.
In addition to a well-stocked bar, “We have a basic menu of light eating; wraps, sandwiches, and great burgers,” says Guadagno. Food and drink provide the Sand Bar’s foundation, but Guadagno acknowledges there are many other Ocean Beach establishments that offer the same. The Sand Bar aims to provide something above and beyond a standard Fire Island beach restaurant/bar: “I want to give people something to do,” Guadagno explains. “Of course, I’m looking to give people good food, but I also want to provide entertainment, even during the daytime . . . if you get a rainy day, there will always be something to do at the Sand Bar.”
“We have all kinds of games,” Guadagno continues, gesturing to a table piled high with every board game imaginable. “It’s not just for kids . . . adults will come in and play Battleship, and Jenga is hugely popular.” Special events and theme nights are also in the works for the Sand Bar. August 17-19th, for example, marks the Sand Bar’s first “Woodstock Weekend,” in which the Sand Bar will transform into a tie-dyed celebration of peace, love, and round-the-clock live music. Meanwhile, smaller theme nights are gaining popularity; Thursday nights are the Sand Bar’s popular “Lifeguard Night,” which feature live surf rock music and Fire Island lifeguard drink specials.
In the future, Guadagno plans on adding more theme nights, special events, and live entertainment. “People love live entertainment; here, we offer live music every weekend, even in the afternoon,” he says. “Moving forward, I’d like to offer entertainment every night of the week, and expand into comedy, karaoke, jazz . . . I believe that if the Ocean Beach community supports it, we can give them something truly different.”
Guadagno’s objective is clearly defined: to provide a welcoming Ocean Beach haven to relax, play games, eat and drink, and enjoy entertainment. Rather than the oft-exclusive, velvet-rope nature of its predecessor, Guadagno’s Sand Bar welcomes all: the young and old, families and singles, Fire Island rental tenants and longtime locals, and daytrippers fresh off the Fire Island ferry. “I tell all of these customers to let me know about their experience here,” Guadagno says. “I want to make everyone come in here happy and leave happy.”
When Guadagno speaks of earning Fire Island community support for the Sand Bar, his sincerity is unmistakable. Given the oft-contentious relationship between Ocean Beach locals and The Alligator, Guadagno acknowledges the inherent challenges in launching the a new venture in its place. “It’s a bit of a battle to let people know that now there’s a different owner,” he muses. “The Sand Bar is a different place . . . but come in and check it out, and I think you’ll like what you see.” Still in its infancy, the Sand Bar is nonetheless poised to outshine The Alligator—by exemplifying the laid-back, cheerful, and mellow spirit that so closely matches Ocean Beach’s true original essence.
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